I can’t quite believe that I established CoDevelop nearly a decade ago and I now have a fantastic team of nine associates working alongside me. We’ve worked with some amazing companies along the way and our business has continued to develop, to the point where we are now working with bigger businesses on more strategic projects.
Such progress recently led us to realise that the CoDevelop brand had reached the stage where it didn’t truly reflect who we are and what we now do.
So, after working hard over the past few months, we are delighted to launch a new brand for CoDevelop that represents us as the leading provider of executive coaching, team facilitation, and leadership development in the pharmaceutical industry. As it's quite a change from the previous brand, we thought you might be interested in some of the thinking behind it.
The power of collaboration
Earlier this year we began working with award-winning Hampshire branding agency, Air Creative Marketing, to identify what makes CoDevelop the business it is today and what direction we see ourselves heading in tomorrow.
The guys at Air were keen for us to identify why we started the business in the first place, and articulate what we really believe in. I’m a big advocate of the power of collaboration, and this subject came up time and time again in our rebranding discussions. It’s exactly why we started the business in the first place, to use our experience to partner with interesting people and organisations in order to make a real difference to their performance.
We really believe that the world works better when we all work together.
It’s also clear that we’re no longer the tiny outfit that started the journey. We still deliver the personal touch, but we now work with many companies on a corporate level. So the brand has to be big enough to deliver but small enough to create a really personal connection
What does all this mean for our clients?
If all this sounds a bit theoretical, we’ve given plenty of thought as to what it actually means for our clients, all of which are looking to develop better people and better teams for business success.
In the most obvious ways, all clients are different, with different cultures, different structures, and different objectives. What they all have in common however, is the need for a tailored coaching programme that works for their individual needs, and the only way to achieve this is to collaborate - to understand, to listen, and to work together.
The new CoDevelop
All of this background work on what we do and why, needed to be translated into our new brand. The designers worked to bring this to life in a new identity that needed to be clear, modern, approachable, dynamic and distinctive.
It also had to clearly show collaboration at the heart of the business, something we amplified further by using the strapline COLLABORATIVE COACHING.
We’re very proud of the results but would love to hear what you think.
Copyright 2023. All Rights Reserved | CoDevelop Consulting Ltd, 20-22 Wenlock Road, London, N1 7GU | Registered number: 09339912